Do you find yourself responding to the same emails 100x a week? Emails allow for easy and automated communication. Automatically replying to prospects with a timeline on when you will contact them back builds trust and open communication
Do you find your prospects abandon their carts? Over 40% of people open ‘Abandoned Cart’ emails. A nice number considering the average for sales emails is 20%. It adds a personal touch and combined with a Discount Code, can easily give prospects the nudge they need.
Email Marketing is possibly the best ROI within the Digital Marketing sphere. Email marketing is nowhere near as labor intensive as other forms of Marketing. Mainly because these prospects are already subscribed to you in some form therefore conversions are high!
Emails arriving to a prospect feels more personal! Ongoing email analytics, a more personal ‘voice; and an authentic understanding of your target audience means we know the optimal time to send an email and how best to present a message.
Remarketing at it’s finest. Research shows that it is five times more profitable to reconvert a warm or previous customer than it is to chase a cold one. Trust and loyalty are a big seller, a customer emotionally connecting to a brand is pure gold!
Email marketing gives you fantastic data sets. Even knowing what part of your audience is unsubscribing and why is seriously invaluable in creating a ‘voice’ and message that really resonates with your audience.