Know who you are targeting. Demographic targeting is one of the most effective ways to reach your customers. It enables you to display Ads to specific users based on factors such as gender, location and the type of device they use for their searches.
Like a fine tooth comb! Google Ads offers custom intent tracking. This can select keywords and phrases likely to attract warm leads. You can even include specific website and video URL to further refine your targeting.
Remarketing re-displays your ads to individuals who have previously clicked on them. These ads are highly effective, keeping your company and its products top on the mind of consumers, particularly those close to making a purchase and just need a final nudge.
Similar Audiences are first-party data lists-based targeting features, most commonly remarketing lists. These help you expand the reach of your best-performing ads by targeting new users with similar traits to your previous users.
Unique keywords in your ads attract users searching for those specific terms. The advantage of keyword targeting is its flexibility—you can adjust it to reflect the season, holidays, or other events.